Learn proven techniques to create highly shareable infographics that boost engagement and drive traffic. Transform your visual content strategy with these expert tips.
In today's visually-driven digital landscape, infographics have become powerful tools for communicating complex information. According to HubSpot, infographics are liked and shared on social media 3X more than any other type of content. Yet many businesses struggle to create visuals that actually get shared. This guide will walk you through seven proven strategies to transform your infographics from static images into highly shareable assets that amplify your reach and establish your brand as an authority in your field.
#How to make your infographics shareable
How to Make Your Infographics Shareable: 7 Proven Strategies
Designing Infographics That Demand Attention
In today's crowded digital space, your infographics need to stand out immediately to earn those coveted shares. The first few seconds someone spends looking at your visual content determines whether they'll engage further or scroll past.
Create a Compelling Visual Hierarchy
Visual hierarchy is the backbone of effective infographic design. Without it, viewers get lost in a sea of information. Start by arranging your elements in order of importance—your main message should be the first thing people see, followed by supporting information.
Think of your infographic like a newspaper: headlines grab attention, subheadings guide the reader, and details fill in the story. Use size variation strategically—larger elements naturally draw the eye first. A recent study found that infographics with clear hierarchical structures received 54% more shares than those with cluttered layouts.
Pro tip: Try the squint test! Step back and squint at your design. Can you still identify the most important elements? If not, your hierarchy needs work.
Choose Colors That Trigger Emotional Responses
Colors aren't just decorative—they're powerful psychological triggers. The right color palette can make your infographic not only more appealing but also more memorable and shareable.
- Blue builds trust and reliability (perfect for data-heavy financial infographics)
- Orange creates enthusiasm and energy (great for calls-to-action)
- Green suggests growth and health (ideal for environmental or wellness topics)
Remember to maintain adequate contrast between text and background—poor contrast is the #1 reason people abandon reading infographics. Also, limit your palette to 3-5 complementary colors to avoid visual overload.
Have you noticed how certain color combinations make you feel more inclined to share content? What colors align with your brand's personality?
Select Typography That Enhances Readability
Typography can make or break your infographic's shareability. Even the most compelling data gets ignored if it's difficult to read. Limit yourself to 2-3 font families maximum—typically one for headings and one for body text.
Size matters! Text should be easily readable on mobile devices, where over 80% of social media browsing happens. As a rule of thumb, headings should be at least 30pt and body text no smaller than 12pt.
Sans-serif fonts like Helvetica and Open Sans work wonderfully for digital content, while serif fonts like Georgia can add authority to certain statistics or quotes you want to emphasize.
Bold question: Do you test your infographics on multiple devices before publishing? Mobile readability dramatically impacts shareability rates!
Crafting Content That Resonates With Your Audience
Creating truly shareable infographics goes beyond aesthetics—it's about delivering content that connects with your audience on a deeper level. When viewers find genuine value, they're much more likely to hit that share button.
Tell a Cohesive Visual Story
Storytelling transforms ordinary infographics into shareable experiences. The human brain processes visual narratives 60,000 times faster than text, making story-driven infographics particularly powerful.
Start with a clear beginning (introduce the problem or question), middle (present key data points and insights), and end (deliver a conclusion or call-to-action). This narrative structure gives viewers context that makes complex information more digestible and memorable.
Avoid the common mistake of cramming too many disconnected facts into one infographic. Instead, focus on a single, coherent story that leads the viewer through a logical progression. For example, rather than creating an infographic about "Marketing Statistics," narrow it to "How Video Marketing Transformed Consumer Behavior in Recent Years."
What story could your next infographic tell that would genuinely interest your target audience?
Leverage Data That Drives Engagement
Data is the backbone of compelling infographics, but not all data is created equal. Surprising statistics and counterintuitive findings consistently generate more shares because they challenge existing beliefs.
Consider these approaches to make your data more engaging:
- Compare and contrast: Show before/after scenarios or expectation vs. reality
- Personalize: Help viewers see themselves in the data (e.g., "The average American spends 5.4 hours on their smartphone daily")
- Curate carefully: 5-7 strong data points trump 20 mediocre ones
Always cite your sources directly on the infographic—this builds credibility and increases the likelihood that industry leaders will share your content. Fresh data from original research performs exceptionally well, with such infographics receiving up to 49% more backlinks than those using commonly cited statistics.
Optimize Copy for Maximum Impact
Words matter enormously in infographics, despite their visual nature. Concise, powerful copy elevates good designs to shareable status.
Headlines deserve special attention—they're the first text element viewers engage with. Incorporate numbers when possible ("7 Proven Strategies" rather than "Several Strategies") and use power words that evoke emotion or urgency.
Write in the active voice and keep text blocks under 25 words for optimal readability. Use bullet points whenever possible to break up information into scannable chunks.
A helpful exercise: After creating your copy, challenge yourself to cut it by 30%. This editing process typically improves clarity and impact significantly.
Have you noticed which types of headlines tend to perform best for your specific audience? Every industry has its own patterns of engagement!
Distribution Strategies That Maximize Reach
Even the most brilliantly designed infographic won't achieve its potential without strategic distribution. Smart sharing tactics can exponentially increase your content's visibility and engagement.
Optimize for Platform-Specific Requirements
Each social platform has unique specifications and audience behaviors that affect how your infographics perform. Platform optimization is no longer optional—it's essential for maximizing shares.
For Pinterest (a powerhouse for infographic sharing), vertical formats with 2:3 ratio perform best, while Instagram requires more compact designs that remain legible in smaller formats. Facebook and LinkedIn posts typically perform better with wider, horizontal segments of your full infographic that entice viewers to click through to the complete version.
Consider these platform-specific tactics:
- Pinterest: Use rich pins and keyword-optimized descriptions (600-800 characters)
- Twitter: Create teaser images highlighting key stats with clear CTAs
- LinkedIn: Add industry-specific hashtags and tag relevant thought leaders
- Instagram: Design for square format and use the swipe feature for multi-panel infographics
Remember to adjust your posting times for maximum visibility—sharing infographics on Tuesday mornings tends to generate higher engagement rates on most platforms.
Have you noticed differences in how your infographics perform across different social channels?
Implement Technical SEO Best Practices
Infographics need technical optimization to be discovered through search. While search engines can't "read" images, you can help them understand your visual content.
Always include:
- Descriptive filenames: Use keywords in your file name (e.g., "video-marketing-trends-infographic.png" rather than "img001.png")
- Alt text: Write concise but detailed alternative text that describes the infographic's content
- Surrounding text: Add at least 300 words of relevant text content when embedding infographics on your website
- Transcripts: Include a text version of all information contained in the infographic
Loading speed dramatically impacts shareability. Compress your infographics properly—aim for file sizes under 500KB when possible without sacrificing quality. Tools like TinyPNG or ImageOptim can help reduce file size while maintaining visual integrity.
Leverage Strategic Partnerships for Amplification
Collaboration multiplies your infographic's reach exponentially. Strategic partnerships with complementary brands, industry influencers, or content platforms can introduce your visual content to entirely new audiences.
Begin by identifying potential partners who share your target audience but aren't direct competitors. Consider these partnership approaches:
- Co-create infographics with industry experts who can provide unique insights
- Reach out to industry publications that might feature your infographic as a guest post
- Connect with relevant influencers who might share your infographic with their followers
Always make sharing easy by providing embed codes directly beneath your infographics on your website. Include pre-written social media copy that partners can use to share your content with minimal effort.
What types of businesses or influencers would make ideal sharing partners for your next infographic? Building these relationships before you need them leads to much stronger amplification results.
Conclusion
Creating shareable infographics isn't just about attractive design—it's about strategically combining visual appeal, valuable content, and technical optimization. By implementing these seven proven strategies, you'll dramatically increase the shareability of your infographics and maximize their impact on your marketing efforts. Remember that the most successful infographics provide genuine value to viewers while maintaining your unique brand voice. What infographic topic has generated the most engagement for your business? Share your experiences in the comments below!
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